CCCDebate 01: Moving to Next Generation Corporate Citizenship
In the first edition of the CCCDebate Brad Googins and Phil Mirvis depict the development of Corporate Citizenship as a stage model, which progressed beyond legal compliance and checkbook philanthropy. “Next generation” Corporate Citizens make the link between business success and the needs and issues of society. Mirvis and Googins illustrate the developmental processes by a variety of practical examples.
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