GNCC - Global Network for Corporate Citizenship: Blog

Change the World

Wed, 31 Jul 2013 11:05:53 +0000

The month of June is ending. The rains have started and the school year is well under way. In Bilbao, the first Global Dialogue on Sustainable Business is underway and at AIM, the second term of the MBA program is ending and our students have just finished reporting on their walkabouts.
For me, it is a week for thinking about space, discovery and dreams. It is a week for thinking about what kind of leadership is necessary to change the world.

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Global Network for Corporate Citizenship

Following the Letter versus the Spirit of the Law

Philip Mirvis — Tue, 02 Jul 2013 15:23:13 +0000

While progressive companies like Unilever, Nestlé, Danone, and others have been “leading the pack” with innovative and profitable CSR strategies, the news of late has also highlighted less salutary backward business behavior. Consider several cases where companies have hewed to the “letter” of the law, but seemingly ignored its spirit.

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Employee Engagement in Social Innovation: Collaborative Idea Management at Ericsson

Alexandra Härtel — Thu, 23 May 2013 09:14:01 +0000

By Bradley Googins and Philip Mirvis

Top companies are doing many different things to engage their employees through CSR nowadays. There has, for example, been a big increase in corporate volunteering—including global service learning programs whereby companies send teams of employees into emerging markets to help groups and organizations address economic, social, and environmental concerns. On the operating front, more employees today are involved in sustainable supply chain management, cause-related marketing, and green business initiatives. Ericsson, the Swedish maker of advanced telecom equipment, pulls these threads together when engaging its employees in corporate social innovation.

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Global Network for Corporate Citizenship

In Memory of Felipe “Fil” B. Alfonso

Wed, 08 May 2013 09:33:14 +0000

As many of you have heard, our dear colleague Fil Alfonso passed away a few weeks ago. As one of the founding members of the Global Network for Corporate Citizenship , Fil brought decades of experience with CSR throughout Asia through his leadership at The Asian Institute of Management and the founder of the Asian Forum. More than that Fil´s incredible warmth and colleagueship was instrumental in developing and guiding the Network.

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One Word of Truth – David Grayson on Michael Woodford’s “Exposure” (Portfolio Penguin, 2012)

David Grayson — Tue, 15 Jan 2013 23:00:00 +0000

“One word of truth outweighs the whole world.” Those words, from the Russian novelist Alexander Solzhenitsyn’s Nobel Prize speech, resonated with me back in the early 1970s as a teenager with an emerging political consciousness. Indeed, geek that I was, I learnt the entire speech by heart!

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Global Network for Corporate Citizenship

Blog from the director of the Doughty Centre, 2012/11/06

David Grayson — Mon, 05 Nov 2012 23:00:00 +0000

Just back from the annual Asian CSR Forum (AFCSR) in Bangkok. As with last year's event in Manila, the sense of dynamism and optimism about the future, that one experiences in Asia Nowadays, was palpable - particularly by contrast to a more sclerotic European scene. Years ago, I used to head regularly to the USA to get a top-up of "can-do"spirit. Today, I head east!

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Blog from the director of the Doughty Centre, 2012/10/18

David Grayson — Thu, 18 Oct 2012 22:00:00 +0000

I shared a platform with Baroness Susan Greenfield, the scientist and broadcaster, in Belfast on October 17th, for Business in the Community Northern Ireland Responsible Business conference. Susan gave a fifteen minute master class on the brain, how it adapts and is adapting.

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Global Network for Corporate Citizenship

Next for Responsible Business: Operational Innovation

Bradley Googins — Mon, 16 Jan 2012 16:30:23 +0000

By Bradley Googins and Philip Mirvis

A 2011 Cone/Echo Global poll finds that more than 90% of the world’s consumers want businesses to launch “operational innovation for the greater good.” There is more to this than a company “cleaning up its act” by, say, reducing pollutants or protecting human rights in its supply chain. It is about a company using its know-how and leverage to develop new business practices that have a positive impact on the world.

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Holiday Shopping and the Brand Promise of CSR

Bradley Googins — Fri, 02 Dec 2011 11:58:20 +0000

By Bradley Googins and Philip Mirvis

Holiday shopping season is upon us and businesses have spent a fortune to give their brands (and the company behind them) a distinct personality. Their logic: consumers want "stuff" that makes them feel cool or exciting or maybe secure, sophisticated, or powerful and top brands, gift wrapped or not, promise to deliver what they want. Business knows that investments to enhance a brand's functions, features, and emotional appeal translate into big profits. Meanwhile, as this is also the season of thanks and charity, a firm's largesse extends to holiday parties and CSR.

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Share Value or Shared Values?

Bradley Googins — Tue, 04 Oct 2011 08:57:27 +0000

By Bradley Googins and Philip Mirvis

It is hard to believe that by adding or dropping an “s” in the word value that the whole meaning changes. The business world is abuzz with the proposal by Michael Porter and Mark Kramer that business “redefine capitalism” by producing products and services that are good for profits and for people and the planet. The idea is not theirs alone--Jed Emerson called it “blended value” several years prior and we spoke of it in the “socio-commercial” business models of GE, Unilever, IBM, and other firms in our book Beyond Good Company. But the term “shared value” has received the imprimatur of the Harvard Business Review, so let’s stick with it.

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Are Companies Good Citizens?

Bradley Googins — Thu, 01 Sep 2011 15:45:38 +0000

By Bradley Googins and Philip Mirvis

With the sniping and gridlock around raising the federal debt ceiling, job creation stalled, and 401ks in free fall, a question to consider is: What does this all have to do with corporate citizenship?

Amidst this turmoil, American business has mostly sat on the sidelines, or lobbied behind the scenes, but been more observer than public participant in the issues of the day.

Meanwhile, corporate profits are swelling and companies rest atop piles of cash (reportedly Apple has more in reserve than the U.S. Treasury). The analysts say that business is waiting for more stability, security, and certainty before it invests its considerable reserves.

That may be sound economic strategy for a company, but it is surely harmful to the country. So, what are the responsibilities of business as a good citizen when it comes to investing in the nation?

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Welcome to GNCC, the Global Network for Corporate Citizenship

Bradley Googins — Mon, 08 Aug 2011 13:09:17 +0000

Welcome to the launch of the Global Network for Corporate Citizenship (GNCC). This network is intended to link and stitch together experts and practitioners from academia, research, companies, NGOs, politics and anyone interested in the broad issues related to corporate citizenship, corporate responsibility and sustainability from across the globe into a global community.

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The GNCC-Team

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Global Network for Corporate Citizenship

Understanding Social Issues & Engaging Stakeholders: Setting Corporate Citizenship Strategy ‘Outside-In’

Philip Mirvis — Fri, 28 Jan 2011 14:57:06 +0000

Phil Mirvis, academic and CSR management consultant, analyzes how leading companies shape their corporate citizenship strategy by relating and responding to society: understanding risks and opportunities, mapping "hot" social issues, engaging stakeholders.

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Publication: GERN Report 2009 "Mapping Stakeholder Landscapes"

Dr. Susanne Lang — Sun, 20 Sep 2009 10:53:59 +0000

The expectations and the voice of stakeholders do have a growing influence on corporate citizenship. However, number and type of stakeholders, and their respective influence and opinions about business conduct, differ from one country to the next. That is why, the approaches firms take to corporate citizenship and the nature of it will differ as well. That is the thesis, the new GERN report “Mapping Stakeholder Landscapes” comes up with. CCCD participated in this research as a member of GERN and gave input on the stakeholder landscape concerning corporate citizenship in Germany.

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Publication: GERN-Report 2008 "Corporate Citizenship Around the World"

Dr. Susanne Lang — Thu, 16 Oct 2008 10:23:45 +0000

The result of the first project is the GERN report, a compilation of voices from around the globe in recognition of how local perspectives shape concepts of corporate citizenship and how it operates in practice. The GERN report is intended to serve as a valuable guide to the business strategist or corporate citizenship director with an interest in global markets, and to help in navigating the landscape of diverse expectations around the globe.

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