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02. July 2013 | 0 Comments
While progressive companies like Unilever, Nestlé, Danone, and others have been “leading the pack” with innovative and profitable CSR strategies, the news of late has also highlighted less salutary backward business behavior. Consider several cases where companies have hewed to the “letter” of the law, but seemingly ignored its spirit. Network: Global Network for Corporate Citizenship [more]
Blog 04. October 2011 | 2 Comments
By Bradley Googins and Philip Mirvis It is hard to believe that by adding or dropping an “s” in the word value that the whole meaning changes. The business world is abuzz with the proposal by Michael Porter and Mark Kramer that business “redefine capitalism” by producing products and services that are good for profits and for people and the planet. The idea is not theirs alone--Jed Emerson called it “blended value” several years prior and we spoke of it in the “socio-commercial” business models of GE, Unilever, IBM, and other firms in our book Beyond Good Company. But the term “shared value” has received the imprimatur of the Harvard Business Review, so let’s stick with it. Network: Global Network for Corporate Citizenship [more]
Blog 01. September 2011 | 0 Comments
By Bradley Googins and Philip Mirvis With the sniping and gridlock around raising the federal debt ceiling, job creation stalled, and 401ks in free fall, a question to consider is: What does this all have to do with corporate citizenship? Amidst this turmoil, American business has mostly sat on the sidelines, or lobbied behind the scenes, but been more observer than public participant in the issues of the day. Meanwhile, corporate profits are swelling and companies rest atop piles of cash (reportedly Apple has more in reserve than the U.S. Treasury). The analysts say that business is waiting for more stability, security, and certainty before it invests its considerable reserves. That may be sound economic strategy for a company, but it is surely harmful to the country. So, what are the responsibilities of business as a good citizen when it comes to investing in the nation? Network: Global Network for Corporate Citizenship [more]
Blog 28. January 2011 | 0 Comments
Phil Mirvis, academic and CSR management consultant, analyzes how leading companies shape their corporate citizenship strategy by relating and responding to society: understanding risks and opportunities, mapping "hot" social issues, engaging stakeholders. Network: Global Network for Corporate Citizenship [more]
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