GNCC Global Network for Corporate Citizenship

Employee Engagement in Social Innovation: Collaborative Idea Management at Ericsson

By Bradley Googins and Philip Mirvis   Top companies are doing many different things to engage their employees through CSR nowadays. There has, for example, been a big increase in corporate volunteering—including global service learning programs whereby companies send teams of employees into emerging markets to help groups and organizations address economic, social, and environmental concerns.   On the operating front, more employees today are involved in sustainable supply chain management, cause-related marketing, and green business initiatives.  Ericsson, the Swedish maker of advanced telecom equipment, pulls these threads together when engaging its employees in corporate social innovation. Network:  Global Network for Corporate Citizenship [more]