Innovating from ...
David Grayson

Innovating from Within

In spite of the recent economic downturn, an overwhelming 93% of global CEOs interviewed by Accenture for the United Nations Global Compact CEO Study 2010 believe that sustainability issues will be critical to the future success of their business.
New research from Cranfield’s Doughty Centre for Corporate Responsibility investigates the role of a new breed of corporate animal - the social intrapreneur - who is determined to channel business strengths and market skills to tackle global sustainability challenges, in ways that are profitable for the company.

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