Global problems ...
2009
Prof. David Grayson

Global problems demand more urgency from business - building the enabling environment for responsible business

Just increasing the quality and extent of Corporate Responsibility at current speeds is not going to work: the world will be over-taken by a range of critical problems such as Climate Change, food scarcity, and population growth, worldwide terror based on religion, unsustainable production & consumption, and water wars. Globally, for all this to happen, there is a need dramatically to accelerate the enabling environment for responsible business. The more businesses can find profitable solutions to social and environmental problems, the more CR will become simply “the way we do business round here,” and become more sustainable – commercially as well as environmentally. In this paper David Grayson outlines the building blocks necessary to support widespread adoption of sustainable business.